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Pre-Paid Legal Leads - Three Roads, Which Is Optimal?
Prepaid Legal leads can make the difference between success and failure in your network marketing business. But, not all leads are born equal.
Whether you choose to buy leads or get your own, there are 3 main "archetypes" or categories that you'll find useful in growing your Prepaid Legal business:
1. Prospective customers. These prospects are interested in one of your products or services. If satisfied, they may be thoughtfully introduced to your program with consistent success. But, they didn't start out with an interest in making a profit, and they're going to need a lot of training.
2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your duty will be to find the sincere ones, allay their objections and guide them into your opportunity.
3. Active network marketers. These prospects are already in an opportunity, and looking for leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've proven it with their money by joining a program.
The best prepaid legal leads are those in the 3rd group: active network marketers.
Why?
Well, as discussed above, you are certain they have an interest in making cash with multi-level marketing. You aren't going to hear them ask, "Is this one of those pyramid schemes?" and other such nonsensical questions. They're past that; they know better.
They also understand the business better than someone who's never been in multi-level marketing. So, once they become a member of your group and get through training, they'll yield results much faster (and with less training) than the average person.
Lastly, they likely know other active networkers: their sponsor, front line, and even cross-line reps they ran into at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your downline.
They're in an opportunity, though, and not necessarily looking to start something else. It's your job to gently, and with great care, pique their attention without setting off any landmines.
The best way to do this is to lead with an offer that benefits them in their existing business... something not even related to your opportunity. Something generic, like promotional tools or education.
Procure their trust, and make clear your worth to them by helping them move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that work. But make it apparent that the only people who get your real focus are the people contributing to your personal success.
At that time, working with your team will be the next logical step.
In summary, you can go after potential customers, you can target opportunity seekers, or you can target active MLMers. Of the three, active multi-level marketers have the utmost potential to explode your downline with the least effort. Focus your energies there, and your income will be transformed.
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