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Binary MLM Plans - 5 Things You Need To Understand
Binary MLM plans are really prominent these days, so here are a few lessons from my own experience.
First, for the newbies, binary MLM pay plans have one definitive characteristic: you have only two "legs" in your group... a left leg and a right leg. Everyone you ever enroll will be placed in a straight line, one under the other, down one of those two legs.
Here are 5 details you should grasp if you're thinking of joining a binary MLM compensation plan:
1. Use fear of loss to drive recruiting.
In a binary, each customer who joins is placed below the person who joined before them (in that leg.)
Not only does this provide "overflow" to your downline, which encourages teamwork and retention, but the skilled MLM sponsor can use this to motivate recruiting.
"I have 5 people's enrollments right here on my desk. If you sign up right now, I'll enroll all 5 of these below you. If not, that's cool... I'll just enroll you underneath them when you are ready to join."
There are "powerline" systems that automate this. It's impressive stuff.
2. Position is critical.
Negotiate your position with your upline with caution.
Some positions get more overflow than others. Your sponsor is going to want to place you where it benefits them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the opposite side, insisting to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to mentoring you to grow your business.
There is no clear answer, which is why my suggestion is just to tread carefully. Don't just join without thinking it through and discussing it with your sponsor.
3. TNSTAAFL.
Readers of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the finest position and an entire company worth of overflow, a binary MLM still won't pay you a cent unless you recruit yourself. Overflow has to be balanced with volume you generate for it to be worth anything. So, don't enroll in a binary thinking that you're going to get something for free.
Also, when recruiting someone it's cool to tell them about the overflow they may receive, but make sure they appreciate TNSTAAFL. It won't eliminate the enrollment... if anything, it'll sell them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your organization to sponsor outside then inside.
The first person you recruit into a binary should go on the same side, either left or right, that your sponsor placed you on. This is known as your "outside" leg.
The second person you sponsor should go "inside," in the other leg.
The order is material... a lot of people join an MLM recruit 1 person and resign. If that 1 person was placed outside, they will get overflow from their sponsor. If not, they will be working their business alone forever.
To shelter against that, you should always teach "outside, inside."
5. The best binaries are hybrids.
Straight binary MLMs are no longer cutting-edge. In fact, there were several problems with them.
But, when "merged" with a unilevel, coded bonus, or other pay structure, those issues can be easily resolved. These hybrid structures-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the Cadillac of modern MLM compensation plans.
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